Is 2012 The Year Of Inbound Marketing For Your Company?
Posted by Andy Xhignesse on Tue, Jan 03, 2012 @ 09:56 AM
Is Your Company Ready To Get To Work On Inbound Marketing?
Looking back on 2011 and the world of inbound marketing it was a year of massive progress for many companies as they ventured forward into the new era of inbound or permission based marketing on the internet. What kind of results did they achieve? No doubt they were varied, but for those companies that decided they were going to make the bold step and implement a comprehensive inbound marketing automation program, they observed some very powerful results by way of business growth. With that as the backdrop, why is it that we hear from so many companies that didn't achieve the business growth results that they thought they were buying into? Is there one reason that stands out as the source of the problem? We would argue that the answer is yes.
Inbound Marketing Is An Integrated Approach...
NOT a single solution! Most of the companies that we speak to and end up working with have tried hiring for SEO (search engine optimization), social media, lead generation or any of the key inbound marketing elements as a single source solution and have been very disappointed by the results. Why? The internet environment is more complex than a single source solution can resolve over the long term and requires a fully integrated approach to fully capture the opportunity it offers. Look at your competitor websites, the ones you're aware of that are doing well with the internet and it's very likely that you'll find:
- regular installations of new content
- calls to action on offers of interest to their target audience
- those calls lead to landing pages that expand on the value of the offer
- a lead nurturing campaign that follows up those initial leads with further valued information
- web pages that have gone through an SEO process to ensure the greatest visibility to search engines
- a social media presence that promotes their content and engages their target audience
- a comprehensive analytics program running in the background that provides the data needed to effectively measure results and with proper evaluation, guide further development
and these are the fundamentals, the key inbound marketing elements that can and will transform a website into a powerful business generation tool and valued marketing asset of your company. What's that worth to your company? If your website was getting found by your target audience who were then converting into leads that were further nurtured into sales ready prospects that were ultimately converted into new business in a predictable and sustained manner, how would that impact your business?
That's the power of a comprehensive inbound marketing approach and 2012 is a better time than ever to really sink your corporate teeth into it. Why? Simply put, because the tools and understanding are better than ever before. So, if your tired and frustrated by the lack of results you've seen so far, don't be discouraged...take action and begin the real transformation to inbound marketing in 2012.
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