Your Website Sucks! What Are Ya Gonna do?
Posted by Andy Xhignesse on Tue, Dec 20, 2011 @ 07:15 AM
6 Key Questions About Inbound Marketing To Answer Because Your Website Sucks!
Arrrrgh!
It's true! Of course it's not true for every website, but of the roughly three hundred million (300,000,000!) websites that are online, if you're not in the top ten million, your website is probably doing nothing more than taking up internet real estate. Let's be clear on what we mean by 'your website sucks' because some of you reading right now are thinking things like "Are these guys crazy?" "Where do they get off saying something like that about our website!" Don't get all defensive, let's qualify what we've said.
The internet today can provide your company with opportunity like never before. The good news is that the tools that are available for business growth from the web are better than ever before and the understanding of how people and businesses use the web to find what they want and need is growing daily so that the online world represents perhaps the best opportunity for business growth available. But to take advantage of that opportunity requires more than just an untended piece of real estate on the internet highway! If you want visitors to your site and you want them to turn into leads from the visit, leads that can then be nurtured into sales ready prospects, there's work to do, it's not difficult, but it is work. If your company website is not contributing to your business growth then by modern marketing standards...your website sucks!
We are just a few days away from 2012 and a new year, and we'd like to offer you some questions that are helpful in determining if your website sucks so...
6 Key Questions To Establish If Your Website Sucks
Aaaaah!
- Does your company regularly and frequently add new content to the website?
- Does your company website go through regular SEO (search engine optimization) updates?
- Does your company use social media as a tool to promote your content and business?
- Does your company have a lead generation strategy that includes offers, calls to action and landing pages? (not just 'Contact us'!)
- Does your company have an automated lead nurturing program in place that will convert those leads into qualified, sales ready prospects?
- Does your company have site analytics in place that are reviewed regularly and evaluated for insight on further development?
These are all closed questions (yes or no answers) intentionally to keep it simple and yes, they're all about the basics of inbound marketing. Of course there are varying degrees that would be answered through questions that start with "how much", "what is", "when does" etc. but the purpose here is to give you a snapshot. If you answered NO to all of the questions then, sorry to say it but, your website definitely sucks! In fact, if you answered no to all the above and your website is regularly contributing to your business growth we really want to hear from you! Alternatively, if you answered yes to all of the questions above there's a very high probability that your company's website is a valuable asset with a strong ROI, that delivers sustained and predictable business growth, congratulations! Keep up the excellent work. (By the way, if that's not the case, please contact us, we'd like to help. You're doing things right, maybe there's just a little tweaking that's needed.)
Ahhhhh...
We're not going to cover all of the possibilities (1 yes-5 no, 2 yes-4 no etc.) you know the answer that you've arrived at, and there's meaning behind that answer. If your company website isn't part of your business growth...it's just costing you money! If you want a website that:
- attracts targeted visitors;
- converts those visitors into leads;
- nurtures those leads into sales ready prospects that you 'close' as new business;
- is an integral part of your company's business growth providing reliable, sustained and predictable results;
- is a valued asset of the company with a strong ROI;
- is like having a free marketing employee that works 24/7 without vacation, asking for a raise, never has a sick day and never complains;
...what are you going to do about it?
We're at the edge of the future!
What IS your company going to do about it? Contact us for a free phone conversation to see if we might be able to help. Nothing to lose...so much to gain!
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