Single Solution PR, SEO, Social Media Companies: They Don't Deliver!

  

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Think Inbound Marketing Agency For A Comprehensive, Integrated Modern Marketing Approach! 

As more companies learn about what they're missing as related to their website and all of the different possibilities that the internet offers for business growth, they want to find solutions that build brand, gain website traffic and generate internet leads generally. While there are many different solution providers to choose from, the constantly changing world of the internet's possibilities, the evolving tool set that's available and the time involved in the process can make it a challenge to decide what the best option(s) are for your company that will generate the business growth that you want from your investment. You might actually be feeling a little overwhelmed and it may be causing some paralysis, or you may have spent a considerable amount of money with very limited results...at least that's what we find when we speak with company leaders. Simply put, you want to work with a provider that's going to deliver results where you gain website traffic, generate internet leads, build brand and ultimately achieve business growth from your internet investment right? What to do oh what to do!

Yesterday as part of our ongoing development at IME we listened to a webinar by PR2020's founder and CEO, Paul Roetzer titled "10 Rules for Building a Hybrid Agency" based on his newly released book "The Marketing Agency Blueprint". Paul's company is one of the original Hubspot partners and has built a quality company that provides inbound marketing services to many clients, in fact his firm is a leader in this growing space. What I want to present here is a glimpse of Paul's insight about why a 'hybird' agency and why now, my hope being that it will help you unclutter some of the decision making that your company is going through. I also hope you find this controversial because marketing IS changing and if you're listening to potential service providers that are either stuck in the previous paradigm of an outbound marketing world, or are one dimensional in their approach delivering a single solution such as SEO, PR, social media or content development, then there is a high probability that you'll be missing out on the full potential of the web to drive your company's business growth plans. Would those sorts of companies push back on that last comment? Of course they would! If somebody held up a light to your business that showed not only the holes but how the 'holy' approach is outdated and not delivering the best value to a client wouldn't you push back? Bottomline? As a company working with clients to help them achieve business growth from the internet, you'd better be continually learning and evolving otherwise you will not be providing your clients with the best possible results for them, period!

8 Reasons To Choose A Hybrid Inbound Marketing Agency

1. These agencies provide you with a comprehensive approach that includes all the key elements of inbound marketing, SEO, content, social media, lead generation, lead nurturing, analyics and...repetition;

2. Digital is engrained in the firm's DNA;

3. Their teams are made up of people who understand the growing importance of the internet to business growth;

4. These people are passionate about what they do and the results they achieve for clients;

5. A hybrid inbound marketing agencie's service offerings are integrated, silos are removed;

6. They evaluate analytics data for intelligence not just metrics;

7. They're disruptive and will push you in areas and actions you might be uncomfortable with...some of these may not workout, others will be stars!

8. They're driven by purpose not just economics.

 5 Reasons That NOW Is The Best Time To Work With Inbound Agencies

1. The tools available to implement this work have evolved and deliver better results faster;

2. The inbound methodology and process is better understood again delivering better business growth results in a shorter timeline;

3. All of these companies are 'new', none of them are older than 5 years (approximately) and most of them are less than 2 years old and are looking to establish a reputation of excellence;

4. To do this they bring passion and a strong desire to deliver results...to your benefit! 

5. Mediocrity is NOT an option.

If you want to work with a company that is committed to the outcomes you want, is nimble, creative and versed in what works today to capture and engage your target audience, think seriously about companies that offer inbound marketing agency services, chances are very high that you'll achieve more business growth with less money than using conventional marketing companies...hmmm, more with less, what a concept!

We're at the edge of the future!

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