Inbound Marketing Will Come To A Screeching Halt In 2012!
Posted by Andy Xhignesse on Tue, Dec 13, 2011 @ 08:35 AM
IME Predicts The Trend Towards An Inbound Marketing Approach Will Stop In 2012
Like so many other cycles, the growing shift in marketing expenditures to inbound marketing approaches is about to turn around. This may come as somewhat of a surprise since most marketing industry professionals would agree that over the last 5-10 years as the internet has become a more dominant part of consumer and business life that the payback from conventional sales and marketing approaches has decreased. However, that is all about to reverse in the coming year.
Whether it's print, TV, radio, or direct sales through cold calling, among others, modern technologies have interuppted the effectiveness of these previously successful marketing vehicles. Newspaper circulations are down replaced by online news sources and social media networks where the news is...now! TV, while still a popular form of entertainment, now has personal digital video recorders so that the audience can record and skip over the commercials. The introduction of satellite radio services that provide targeted commercial free programming has meant that more and more radio listeners have tuned out from the noise of radio commercials and cold calling for business? Now you have to find ways to successfully navigate voicemail and get through caller ID and call blocking features. Again, we will see that all of these clear trends will begin to correct and even reverse in 2012...You heard it here first and...You likely won't hear it ANYWHERE else! Why? Because no one else believes it!
Whoa! Really, think about it. Why oh why wouldn't inbound marketing continue to gain market adoption in 2012? Did you read the previous paragraph? It's getting more difficult and expensive to reach your audience with conventional marketing tactics. A modern marketing approach must include inbound marketing because...that's where your audience is found and where they can find you! Using inbound marketing automation you can get found, get leads and ultimately get business. Sorry, but if you're thinking otherwise, we'd argue strongly that you are, well to put not to fine a point on it...wrong! A comprehensive inbound marketing approach will:
- Drive more targeted traffic to your website;
- Lower your average cost per lead;
- Provide an automated process that refines leads into qualified prospects;
- Keep your sales group happy, productive and stable dealing with quality leads instead of dealing with the frustrations of conventional approaches;
- Transform your website and web presence into a valuable company asset instead of a static brochure;
- Deliver predictable results that contribute to business growth;
- Result in effectively creating a free marketing employee that works 24/7 everyday, no holidays, no complaints, no raises.
...so inbound marketing MUST be on your to do list in 2012.
If your company isn't looking carefully at how you will use inbound marketing automation , you're likely missing out on what is probably the greatest opportunity for business growth currently available. Why else would thousands of other companies be moving in this direction? This trend towards inbound marketing automation will continue it's explosive growth in 2012, and in an upcoming post we'll offer you the real insight we have on some of the specifics of what we anticipate for the coming year. The timing to begin couldn't be better. The tools available have improved, the pool of knowledge and understanding of the processes and tactics is wider and deeper and the results can be achieved at a pace suitable for your company's capacity for growth. If your company is serious about business growth from the web in 2012, inbound marketing is a must have as part of your marketing actions. Plan now!
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