Inbound Marketing Automation...A Big Mouthful!
Posted by Andy Xhignesse on Wed, Nov 30, 2011 @ 08:59 AM
Is Your Company Using Marketing Automation For Business Growth?
Or are you still slaving away in the stone age of marketing?
It's almost 2012 and as your thinking about what's in the budget for business growth next year you might be wondering about all the tools available today that can assist your company to use the web more effectively to achieve those growth goals. Specifically what can you invest in that will make your website and internet presence a stronger and more automated part of the company's growth goals. What about automated inbound marketing? A lot of company leaders we speak with know there are opportunities that they're missing out on and for the most part it's because they don't have either the understanding of what's needed, available and possible, or the appropriate internal resources for implementation of an automated inbound marketing program. So, where do you begin? Why is this potentially important for your company? Let's answer this last question first.
What Does Inbound Marketing Automation Offer Your Company?
If you read this blog regularly, you'll have some understanding of what automation can do for the company growth. But here are just a few bullet points for your consideration, what if your company had automated:
- Internet lead generation
- Lead nurturing
- Sustainable and predictable web based growth outcomes
- Prospect qualification process
- General client communications and updates
...among others. The end result? A comprehensive automated inbound marketing program is like hiring a long-term marketing employee that:
- never calls in sick
- never asks for a raise
- never takes a vacation
- is always delivering improved results
- is a valuable corporate asset that you won't lose to the competition
- continually provides data that allows for quantitative evaluation of actions
- integrates all web based data collection for accurate ROI calculation
...again, among other things, and that's why it's important for your company. What is that sort of performance worth to your company? What sort of value would that add to the sale of the company if that's an exit strategy at some point?
Eating one mouthful at a time...
If you don't think this would be valuable to your company, then don't bother reading further or the next several posts because they will be focused on different aspects how your company can create an automated inbound marketing program that achieves these outcomes. To be clear, there's a lot of work involved but look at the payoff. We haven't yet spoken with a company that wouldn't like to have the kind of results that this sort of program delivers, what about your company? If you're not looking at undertaking this sort of work, what are your plans? How will you gain a competitive marketing advantage in an increasingly internet friendly world? We'd like to hear from you!
In our next post we'll discuss the question where and how you can begin your corporate inbound marketing automation program, stay tuned.
We're at the edge of the future...
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