What Do You Want From a Website Redesign? Business Growth!
Posted by Andy Xhignesse on Mon, Jan 24, 2011 @ 07:03 AM
Post 'Redesign' You Should Be Better Positioned For Revenue Growth!
So...you've decided to redesign your company website, great! There are many reasons why you might have decided to do this ranging from you just don't like it, to there are some real problems with it. Whatever the reason you've decided to change it, todays post is intended to encourage you to ask the question, what do you really want to achieve through this redesign process? Why is this an important question to answer?
What problems have your peers experienced?
Have you talked with any of your peers about their experience in the website redesign process? Depending on the existing complexity of your website, and what you want to achieve, it's a project that will:
- Potentially absorb a great deal of your time;
- Cost more than you thought;
- Take longer than you planned;
- At the end of the process, you may be no further ahead!
We speak with Presidents and CEO's regularly who've green lighted projects that have cost thousands of dollars, only to find themselves with a new look and feel website with some 'cool' stuff on it, but that doesn't add any results to business growth. Is there a way to avoid this possible outcome? Yes, but let's be clear, it requires heavy front end time investment on your part so that you're really clear on what you're trying to achieve...to be honest, most companies we speak with fail on this point. As a result, there's a lot of frustration and a sense that you've been burned. It doesn't have to be this way.
6 Questions That Need To Be Asked About A Website Redesign For Business Growth
- What is the budget number ($ value) for growth this year?
- What is the average $ value of a new customer?
- How many customers are needed for the forecasted growth?
- What percentage of leads turn into new customers?
- What percentage of website traffic turns into leads?
- How much website traffic is needed to generate the needed leads?
The questions identified here are not ALL the questions you should be asking they're just a starting point. But if you get the answers to these questions, and you're working with a good redesign team, then you're on the right path to creating a website that's a business asset with an ROI not an expense. One where you gain website traffic that's highly targeted, and where that traffic generates internet leads that can be nurtured into sales ready opportunities for your sales group that they then turn into new business revenue. That's how your website can and should work for you today, anything less and you're really not being well served in your website redesign because...
We're at the edge of the future!
Do you have questions? Let's talk, contact us today!