12 Compelling Reasons Your Company Needs An Inbound Marketing Plan

If your company isn't on track for your business growth goals today, what are you going to do about it? Is your company paralyzed and doing the same thing but expecting different results? As your company considers various options for marketing your products or services you need to make a decision, one that will fill or exceed the gap. You may think of spending more on the traditional marketing channels, print, TV, radio, tradeshows etc. that have been responsible for the success of brands we're all familiar with like Coke, Pepsi, McDonald's...the list is long. In the twentieth century, companies could rely on those conventional options to deliver the business growth they were looking for...things have changed haven't they! The fact is, if your current marketing efforts aren't going to deliver the results you've budgeted for, your company needs to look at alternatives, doing the same things and expecting different results...well, that's just not an option that makes any sense does it?

This is a straight forward post. The title is self explanatory. It's not 'reasons to consider' or 'why your company should think about', the word "needs" is used because as you read through these reasons, we felt that best described the situation. The only question that remains is what will your company do about it?

1. The Internet As An Information Resource- The internet continues to grow in popularity as a first resource of information about both business and consumer products and services. There are now in excess of 100 billion queries submitted to search engines...each month! (Yes Google gets the biggest share)

 

 

 

2. Digital Legacy Effect- The campaigns that you create for the web start to pay for themselves once you've made your investment and continue to do so for long into the future. (This is the reverse of conventional channels where once the money is spent the campaign is over.)

 

3. Shifting Demographics- The digital native generation is now becoming a larger portion of the buying audience and they operate almost exclusively online...think future of your company! (The image links to a powerful video, the original 2006 version of Did You Know, if you haven't seen this and newer versions we highly recommend watching them.)

 

4. Data- Inbound marketing plans provide accurate quantitative measurement of web based development generating results for each action you take and allowing for detailed evaluation for future development. With web analytics there's no question about what's working and what isn't!

 

 

5. Flexibility- Your company is in control, if you need to change activity, focus or even an action in progress you can. Being nimble in todays business environment is critical and inbound marketing plans deliver this flexibility.

 

6. Timing- The toolset you require to execute your company's inbound marketing plan is better than ever and continually evolving providing more opportunities for your company to effectively use the internet for business growth.

7. Automation- A well executed plan will result in your company creating an automated system that captures leads and nurtures them into highly qualified prospects ready to be handed over to your sales process.

 

8. Cost Reduction- Studies show that companies that use inbound marketing reduce average lead cost by over 60%.

 

 

9. Efficiency- This automation means that sales cycles can be shortened and profit margins improved.

 

 

 

10. Sales & Marketing Alignment- A well crafted inbound marketing plan breaks down the barriers that have typically separated sales and marketing groups which delivers improved overall business growth results.

 

11. ROI- Companies that have developed and implemented comprehensive inbound marketing plans have averaged 100-300% ROI on their web development investments.

 

12. Business Asset- Websites are transformed with inbound marketing plans, from vacant or abandoned internet real estate into powerful lead generators that work for the company 24/7/365 and become an integral part of the corporate business growth plan and valuable company asset. 

 

There you go. Twelve compelling reasons your company needs an inbound marketing plan that you can begin implementing for business growth, it's kind of like "The Twelve Days of Christmas". The bottom line is that a comprehensive and fully integrated inbound marketing plan results in more traffic, leads and business for your company at less cost. Web development today should not be an expense and it shouldn't be static or thought of as, 'There, we did it and it's done.' The internet, combined with a modern marketing approach offers so much more than that model now...it can deliver real business growth! Your company now has 12 reasons to develop an inound marketing plan that will open up the opportunity of the web. We asked the question earlier, what will your company do about it? Here's another question, in the context of these reasons, why wouldn't your company develop and execute an inbound marketing plan? We'd love to hear from you...

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5 Top Reasons For A Company To Blog For Business Growth

As a follow-up to our last post we'd like to take a moment and share what we believe are the top 5 reasons for a company business blog. Without mincing words here are, in no particular order:

As we said in our last post, a company blog does require effort, (anyone who suggests that inbound marketing is effortless is not telling the whole story!) but if your company truly wants to position itself as a leader in your industry, a blog is a powerful and relatively easy way for your company to begin transforming the company website into a business growth tool that will pay for itself many times over.

If you have a 'sleeping' company blog (abandoned or dormant) or you haven't started one yet, we hope this gives you the needed motivation to either pick up where you left off or start a corporate business blog plan now. At IME we're all about web development for business growth and a blog should be a key part of your company's web development program. What are you waiting for? Engage today!

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Inbound Marketing: Is A Company Blog Too Much Effort?

Before Your Company Abandons The Company Blog Effort Consider This!

Recently we came across a post by Jack Marshall on www.digiday.com that suggests you might want to consider abandoning your corporate blogging efforts and substitute them for social media activity. Hmmmm...is this really a good idea? (read Jack's post here...)

Let's begin by saying that, as commenters Adam Singer and Lucretia Madden Pruitt correctly point out, blogs are actually part of the social media continuum, in fact we'd suggest they may be the most important part of your corporate social media initiative. Of course social networks such as Facebook, Twitter, Pinterest, LinkedIn and many others (increasingly many others!) should also play important roles in your company's web based development projects, afterall, social media is a key inbound marketing element...notice what was said there, "...a key inbound marketing element" not THE key! That's an important distinction in our opinion and one that we'd like to take this moment to expand on because far too often, companies are led to believe that a single source solution, whether it's design, content, SEO, social media etc. is going to generate the business growth results they want...and there is a better way in our view, integrated inbound marketing.

Just as a corporate blog is part of the social mediasphere, social media is part of the inbound marketing approach. For those readers that may not be familiar, inbound marketing, sometimes referred to as permission based marketing, is a comprehensive modern marketing approach that's based on 'getting found' by targeted visitors, 'getting leads' by creating offers of value and 'growing business' through automated lead nurturing that develops your leads into qualified, sales ready prospects and company blogs have a proven value in this process. How so?

Images courtesy of Hubspot

With those statistics as a starting point relating some of the benefits of blogging, are you sure you want to abandon the effort? But read on, there's more to this conversation.

At IME our approach is founded on inbound marketing being made up of 7 key elements:

To restate then, social media is a key element of social media, now, why wouldn't your company just focus on one of these elements? Simply stated, the synergy created through the implementation of a comprehensive and integrated inbound marketing initiative results in web development for powerful business growth that allows your company to capitalize on the opportunities the internet offers. More visitors, more leads...more business! Let's consider a single source solution to give you what we hope is a clear example of how your company would be missing out on the opportunities available through the integrated inbound marketing approach.

We talk with many companies that have spent good money looking at these types of solutions and have ended up very frustrated that they didn't achieve what they had expected. (sound familiar?) Here's a specific example from a company with Headquarters in Ottawa, Ontario, Canada, Cognos. Cognos is an IBM company that offers clients specialized business intelligence software and thought that ranking first for the keyword "business intelligence" would drive the kinds of results they were looking for, what they found was something quite different, and there were many lessons learned.

The term 'business intelligence' is highly competitive and has BIG search volume (thousands and thousands of searches per month). In achieving the #1 position Cognos-IBM expected a huge jump in traffic, in their words, "the floodgates to open"...what they achieved was "maybe 100 per day", after 10 months of hard work with a dedicated team... "maybe a 100 per day" ... Ouch! We wrote a piece on this in our Inbound News section, (you can read it here) but, the 2 key points related to our post today?

1. They achieved the #1 rank for the term after 10 months of work...we don't know how much the cost of the initiative was, but it was considerable

2. This resulted in a traffic 'bump' of about 100 per day instead of the expected 1000's

In this example it's clear that the expectations went unrealized, and we hear this again and again from companies. They are 'sold' that SEO, content, social media or any other single solution is going to be the panacea they've been looking for and...then nothing. (or very little)

Now back to blogging...

Should you abandon your corporate blogging effort? In our opinion absolutely not! Blogging offers your company a platform that integrates exceptionally well with the key inbound marketing elements providing content, opportunities for lead generation, new posts create new SEO opportunities, web analytics will offer you objective data for evaluation relating how your content development is (or isn't) gaining traction with your audience...and the list goes on. Does this mean you only blog? No again, but a blog can and should be an integral part of your company's inbound marketing program.

If you want to see your company website transformed into a powerful business growth tool that consistently and predictably generates leads and nurtures those leads into new business, a website that is

• a valuable company asset that delivers a strong ROI and not just another expense line in the annual budget,
• an integral part of the company business growth plan,

we'd urge you to investigate the comprehensive approach that inbound marketing offers. The synergy is powerful. We've said it before and we'll likely say it again, when inbound marketing programs are done well, it's like creating a free marketing employee that works 24/7/365, never calls in sick, never asks for a raise, never complains about the workload and just keeps on delivering results...now what company doesn't want that?

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In 15 minutes or less we'll provide you with an inbound marketing tip that will improve your company's potential for business growth...come on challenge us!

Inbound Marketing And "The Age Of Persuasion"- Hyper Targeting

 

 

 

For some of you reading this, the CBC radio program "The Age Of Persuasion" with host Terry O'Reilly, is probably regular listening fare and for others this may be your first introduction to an excellent program. Each week Terry provides insight on 'everything' marketing, inbound and outbound, how it impacts us, how it's created, how it's changing, you name it, he talks about it with clarity and intelligence. This installment really caught my attention as the focus is on the web and how data is being used to 'hyper-target' buyers. While this is a sophisticated process, the fundamental message is clear for business which could be summarized this way: As a business you need to understand your target audience clearly and use the data you can access about them to deliver your messaging using the best tools available to you. You can read the text version here but I really hope you'll take a minute to listen...it's worth it! In the debate and conversation that surrounds inbound vs outbound marketing, the information presented argues that inbound marketing can be more targeted, less expensive and generate better results...interested? You should be!

As mentioned, what this episode is talking about is a more sophisticated form of inbound marketing, but let's look at how the basic concept can be used by your company to achieve business growth from the internet. It boils down to the key deliverables of inbound marketing actions: getting found, generating leads and analyzing the results in a cycle of continuous improvement. Each of these involves various inbound marketing elements.

One of the most valuable characteristics of inbound marketing is how it reverses the conventional marketing spend paradigm where once the money runs out so to does the campaign and any returns you've gained from it. With inbound marketing, once your company has made the investment, the campaign begins! Not only that, it can continue to deliver for you long into the future, providing your company with new opportunity at no additional cost.

Has your company really put effort into your internet based marketing actions? Maybe you think you have but you haven't seen any returns of consequence and so you think that the internet just doesn't work for your business. We haven't found a business yet where this is the case and we'd like to change your opinion so we're issuing a challenge. Here it is:

Are you ready for the business growth that the internet can deliver to your company? Go ahead and challenge us...

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...And The Award For The Best Social Media Platform Goes To...

There Isn't A Single 'Right' Answer!

Based on the conversations that we have with many different companies, we know that there are many out there wondering what the best social media platform is for their company to begin with. Social media planning is becoming the norm for business now, but there are so many options (there are hundreds of social networks) and new platforms, for example Google+ and Pinterest in just the last few months, are cropping up regularly, how is it possible to make a decision as to what's best for your business? For some, this ever changing landscape makes it a real challenge to decide what social media platform may serve your company best as your starting point, in fact we'd argue that there is no 100% correct answer. When we give companies counsel on how to choose a social media network, we suggest ...research! How to do it? Here are some suggestions.

1. Social Media 'Rockstars'- Are there some high profile competitors or personalities in your field of business? Go to their websites and see which social media platforms they're using;
2. Activity Level- Check each of these platforms for three things, the number of followers or fans etc., how often the content is being updated and whether there is some engagement or not (retweets, comments, likes etc) by the target audience;
3. Content of Activity- Investigate what sort of content is being engaged with most frequently, is it a specific topic or offer or something special or unique.
4. Comfort Level- Think of which social media platform you would be comfortable working on, providing regular updates etc.

This can be a starting point for your company. As mentioned earlier there is no answer that's 100% correct, but what is important is to begin somewhere. Richard Binhammer, the original richard@dell and part of the team involved with the early days of social media at Dell, says that although social media is a tool for "...any company to do business better." there are some valuable lessons to be learned from other company's efforts in this area such as:

1. Start small with small goals- One platform is a good idea especially if you don't take on some social media management tools. Build on success, be prepared to stumble...it will happen!
2. Your engagement isn't just for sales and marketing- Think of how social media can allow your business to touch many aspects of your business such as customer service and relations, product development, HR recruiting etc.
3. Social media is a tool that allows any company to do business better- You need to understand what that means internally for your company and set your initial goals so that they align with how you will 'do business better'.

As you begin your social media activity, be fearless! No doubt you will stumble and fall, that's ok, be honest and transparent with your audience and they will respect you. Who knows, maybe one day your company will be seen as a social media 'rockstar'...

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Neglectful CEO's Waste Real Estate Opportunity!

 

Scenario: You are part of the corporate leadership of your company.

Question: What is the condition of your online real estate?

Observation: Without proper maintenance it will fall into disrepair!

Like any piece of real estate or any other company asset that can change over time, if you neglect the maintenance and upkeep of the company website you shouldn't expect a positive return on your investment, in fact, it's likely that it will only ever be an expense item in your budget. At a time when the tools available to business that can transform your website into a dynamic and engaging hub of information for targeted traffic as well as consistently generate internet leads, sorry to be harsh, but if your company website is being ignored for the most part, your company leaders are being irresponsible! Are we being too harsh? We don't think so...

This post is the result of a recent conversation with a company president. Like many that we've spoken with there's often a gap between what's understood about the company website and what value it has the potential to deliver. Given the pace of change on the web this is completely understandable, but for those of you reading this now, consider yourself informed (at least partially). The question is what are you going to do with this information? As with any initiative there's work to be done and you're in the unique position to be able to pull the levers that will put this process into motion. What are you waiting for?

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How To Create A Powerful Landing Page For Visitor Lead Generation

Have you been hearing stories about how some websites are getting 'tons' of leads? Is your company website a lead generation machine? If not, why not? When we hear of companies that are frustrated with a lack of lead production and do some further investigation, what we typically find is that they're relying on the 'Contact Us' page for their leads and in today's internet world, this just isn't enough. Why? Simply put, your visitors don't have the attention span to take the time to get to the Contact Us page! Believe it or not, it's true. Often, this lack of lead generation results in companies thinking that the internet doesn't work for their business. Truly, we have yet to find a business where this is the case, but the best lead generation websites use offers, calls to action and great landing pages to achieve their lead generation goals as part of an overall inbound marketing program. In this post we're going to look at the elements of creating a landing page that will help your company website become not just good, but one of the best lead generation websites.

1. Offers that are relevant to the website visitor

2. The offers are located on website pages of particular relevance

3. Clear calls to action (CTAs)

4. Effective landing pages behind the initial CTA

5. Many offers

6. Web analytics programs that allow for continuous evaluation

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

If your company is genuinely interested in developing the company website into one of the best lead generation websites, there is some work ahead. It's not difficult or complex, but it does take time, however, as we've said here on more than one occasion, the investment you make on your inbound marketing plan differs from conventional marketing approaches in many ways, but perhaps the most powerful is that what your company does today will continue to pay for itself long into the future. As you well know, when you spend money in other conventional marketing approaches such as print, radio, TV, tradeshow etc. when the money stops, so to does the campaign and the results. Not so with inbound marketing. There is one example we know of specifically that was created in 2008 and still continues to this day as a top lead generator for the company...no further investment! How many of those would your company like to have working for its business growth? The reality is that by consistently adding new campaigns your company can become, like others, one of the best lead generation websites, a valuable asset, and integral part of your company's marketing efforts contributing consistent and predictable results.

 

 

A- Links- Keep them to a minimum so that the visitor is not tempted to go somewhere else.

 

B- Main Headline- The message needs to be in line with what brought them to this page and relevant to what is offered.

 

C- Sub-headline- Remember, your headlines must re-inforce the message that brought the visitor to this page in the first place otherwise they abandon the process.

 

D- Images/Videos- The best landing pages have an image or video that again re-inforces the messaging on the value of the offer and the accompanying text.

 

E- Text- Be as concise as possible and grammatically perfect otherwise you can lose trust.

 

F- Bullets- A few bullets that describe what they will get from their action that adds to the value.

 

G- Call To Action (CTA)- This must be strong! 'Submit' or 'Click Here' alone don't work, tell your visitor what you want them to do!

 

H- Button- The button and call to action can be combined into one but it needs to be bold and stand out with a bright contrasting color. A good practice is to use the squint test. Squint at the page, do the CTA and button stand out?

 

I- Testimonial- This is a great addition if you have it available. 3rd party endorsement is powerful.

 

J- Additional Information- This is not a necessity. If you do this be certain that the add-on text has additional value, remember, don't distract your visitor!

 

K- Above The Fold- Make sure the landing page is above the fold, if the visitor has to scroll down there is a higher chance of abandonment.

 

One further addition is the form needed to access the offer. This wasn't included here because we wanted to focus on the landing page itself, but similarly the form you have for your visitor to fill out has special considerations and we'll be covering that in an upcoming post. Stay tuned!

As a final note on landing page development, let's discuss testing. Any company that really strives to be among the best lead generation websites will need to be testing different landing pages and how they perform. A great site to learn from is Anne Holland's Which Test Won? Of course, there needs to be statistically relevant numbers for this to be of value to your company, testing over 10 conversions will not give you any information that you can really use. However, over time, with many landing pages and offers, and as site traffic increases and more and more leads are generated, this will become an important part of your landing page development initiative. Think about it, if tweaking a certain element within the page boosted conversion rates by 10%, over the course of hundreds and thousands of views that becomes a very significant number. The fact is that companies that are regularly testing AB versions of landing pages often find small tweaks that can improve conversion rates dramatically, sometimes in the 100's of percent...that's significant!

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Talk About Inbound Marketing!

Every now and again something really special comes along that is a powerful example of inbound marketing and we just have to point it out. This video was launched April 11th, 2012 just a few days ago and already has 21,412,822 views as we begin writing this post...Wow!

Update: It is now 1 day after posting this and the views are now over 23 million, roughly 2 million views in a single day...remarkable!

Now let's think about that for a second. Something this exceptional would require a significant amount of time and resources to pull together, no question about it, there are many actors, likely some special permits that were required and a heck of a lot of work. But to put this up onto Youtube cost TNT nothing and now there's been more than 21 M viewings...and counting! How much would it cost your company to get that same sort of viewership or exposure?

Regardless of this production's cost, to buy that kind of exposure through conventional media would have been huge relatively speaking. As this is a video presentation let's look at what it would cost to have this aired on television to achieve the same audience:

Television Ad Rate: $4-$25 CPM (cost per thousand)

Total Cost For 21,000,000: $84,000 - $525,000

Note: There is great variabilty in television advertising rates, these figures were taken from data in a 2009 report from Nordicity Group Ltd. and rates in your area may be higher or lower than those used in this example.

Here's the most important takeaways from this post...

1. Once you've bought your television advertising campaign and the numbers have been delivered, the campaign stops.
2. Like other inbound marketing initiatives, this video on Youtube will continue to gain exposure for TNT long into the future...at no additional cost!

Now...we don't know anything about how you spend your marketing budget, but can you really afford to overlook the powerful results that can be achieved at relatively low cost on the internet? Inbound marketing is a solution being adopted by more companies each day as they become aware of how it can work to transform a website and web presence into a business growth tool delivering consistent and predictable results that add to the company bottom line. Is it time for your company?

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 Get started on your company inbound marketing today with this free download!

 

An Inbound Marketing Marketer's Rant

A little tongue in cheek post about inbound marketing, it's a text version take-off from the Joe Canadian beer commercial from a few years ago. Hope you enjoy!

Hey...

a conventional advertiser. I don't subscribe to outbound marketing, it's expensive, it stops when the money stops and it's been consistently generating less results than it used to. I don't buy-in to newspaper ads for you (I get most of my news online), or radio (which satellite service do you subscribe to) or TV (my PVDR lets me skip through the ads). I'm not going to suggest that you spend a whole whack of cash on a trade show either, they're a whole LOT of work, and attendance is down! Maybe most importantly, at the end of the day when you do all of this, it can't be accurately and quantitatively measured anyway, so how could I prove the value specifically?

I'm not going to tell you to set up an outbound call centre...I have call display do you? I'm on the "Do not call" list, are you? ...and I have voicemail too. I have enough calls coming in thank you very much, someone trying to offer me something I don't want is a call I don't welcome, most of the time I have to admit, when a call does get through that I'm not interested in, I'm a little rude and just hang up.

I know that there were companies that made it really big using these approaches, McDonald's, P&G, Westinghouse, the list is long, but who's made it big in the last 10 years? Google, Amazon, Facebook, Twitter...ever see an ad from them in your local paper? No, because things have changed. How about a TV ad? No, because things have changed. Radio? Again no...things have changed! The internet continues to grow at a phenomenal pace, embrace it! I do.

I'm not going to tell you to re-design your website to make it look pretty, instead, I'm going to work with you so that it gives you business growth! (...and yes, that means it could look pretty too.)

I'm not going to engage you in actions that I can't show measured results for, I need to deliver results that allow you to view your web development plans as an investment with ROI, not another expense line item in your budget!

I'm not going to frustrate you with bad or non-existent results from a one dimensional offering approach like SEO or social media that you spent good money on. The internet is more complex than that now and requires a comprehensive, integrated approach.

Did You Know...Shift Happens? In 2006 Google was getting 2.7 billion searches a month? Today global search queries are over 100 billion a month!

Did you know... that the internet has facilitated a paradigm shift in the sales and marketing world? It used to be that the seller controlled the buying process providing answers to questions (information) based on what the prospect asked.

Did you know... today your prospects can do most of their research about the solution they're looking for online.

Did you know... they don't usually contact you until they're in the later stages of their buying cycle.

Did you know... anyone born from the early to mid 1990's is what we call a digital native? They've never known life without the internet...they are the emerging market and they are online! Is your business positioned for this?

Did you know... if you were born before this and are a digital 'immigrant' you're online too! Think of your own behaviours, what do you differently now online that you didn't do a year ago, two years ago...five years ago?

Did you know... that inbound marketing is a proven methodology to take advantage of this expanding trend that will position your company now and into the futureI will work with you and create an effective and comprehensive inbound marketing plan.

I will push you to blog, to share your ideas, to give your prospective customers real and helpful information, to address both your and their concerns about your industry.

I will encourage you to create new webpages on your site that offer relevant website content for your visitors.

I will support you as you begin to engage with social media to become a trusted source and promote your content, your company brand, and your products or services.

I will help you create landing pages that invite and excite your prospect audience to take action.

I will measure everything we do so that we know exactly what is working and what is working...not so well.

I will ensure that your inbound marketing program aligns with your sales process so that you can shorten sales cycles and improve closing ratios.

I will work with you and test and re-test, evaluate and re-evaluate our work in a cycle of continuous improvement...that delivers business growth.

I will work with you to transform your company website into an engaging hub of great information and resources for your target audience. One that has great targeted traffic, generates leads and nurtures those leads into highly qualified prospects that are ready for your sales process.

I will work with you so that your website becomes a powerful and integral part of your company's business growth. One that delivers sustained and predictable outcomes.

I will work with you so that your website becomes a valuable company asset so that if you decide to sell your business at some point, your website contributes to the value of your company.

...and together, we can and will create a better web. A place that allows visitors to easily find and access the information they want and need to make their buying decisions and where your company is a preferred source in your market. A place that makes your target audiences buying decision easier and where your company grows in a predictable and sustained fashion using the internet as a valuable tool, today and well into the future.

My name is IME, and I (we) are...

Inbound Marketing Experts!

We're at the edge of the future...are you?

Let's talk and see how we can work together with you...

Why Are More Companies Using The Inbound Marketing Approach?

We're taking a break from our series on Integrating Inbound Marketing Leads For Business Growth in this post because we want to provide further context on why inbound marketing is experiencing such tremendous growth. We've often shared with readers that companies we talk with have been frustrated with a lack of results from money they've spent on various individual inbound marketing elements like SEO or social media, but why are they spending this money in the first place? It could be they have a 'gut feeling' or they've been told they need to use the internet, but if they've done some research, the facts found would support that gut feeling and compel them to take action. Whether you're company is small, medium or large, the facts are that the use of the internet as a first source for information gathering is growing daily and how you position your company now to take advantage of this trend will not only impact your business today, but will likely define your future business success and growth.

No Matter What You Measure, Internet Use Is Growing

Figure 1: Global internet use growth with various technology introductions noted

Figure 2: Internet use as a percent of the global population

Figure 3: The growth in internet use in various countries

Figure 4: A high percentage of internet use is for information gathering purposes

Figure 5: How we use the internet by age group

Figure 6: The use of the internet in the business environment

Think Integrated Content, SEO, Social Media, Lead Generation and Nurturing, Web Analytics, Think...

Inbound Marketing!

The internet isn't a fad, it's not even really a trend, it's an everyday part of your corporate life and your prospective customers life...more and more so everyday. Think about your own situation. How do you use the internet today that you didn't a year, two years, three years etc. ago? If you're like most of us, as the information presented here shows, you're using the internet for personal and business reasons, all of us are...because it's easy. Look no further than your kids, the digital native population who have never known life without the internet, to see how this is only going to grow in future. While the buying audience of today is using the web more and more make no mistake, the future is without doubt online! Your potential customers are looking for the solutions you provide and that they need just like your company is looking for the solutions it needs. There are billions of internet searches monthly! Tomorrow there will be more. Are you getting found? Are you converting that website traffic into leads? Are you nurturing that lead's interest into highly qualified prospects? Are you achieving business growth from the internet? That's what inbound marketing is all about, business growth, and that's why more and more companies are adopting it as an integral part of their overall marketing program. What are you doing? What's your competition doing?

We're at the edge of the future!

We'd like to help, contact us and let us know what you see as your biggest inbound challenge!