Weird Inbound Marketing!
More traffic
More leads
Is your business leveraging the increasing use of the internet with effective inbound marketing? You know that your conventional marketing spend isn't having the impact it once did, and the more you push for results the less return you seem to get. Trade shows don't have the volume of traffic they used to and they're getting more expensive. Telemarketing is almost impossible now with call screening and voicemail. Print, radio and TV are all expensive and the response you get is down, why? The internet. In 2006 Google was getting about 2.5 billion inquiries a month, in 2008 that had jumped to over 30 billion and now global search volume is more than 100 billion a month!
People and businesses that used to get the message you wanted them to have via conventional marketing channels (print, radio, TV, telemarketing) are now accessing the information they want to have via the internet. (search engines like Google, Yahoo, Bing etc.) Inbound marketing combines content development, social media and lead development and nurturing with optimization and analytics. What does that mean for you? Inbound Marketing is about...getting your target audience to find your information because it is the answer to their problem and then turning them into clients. If not you, then your competition.
More traffic...More leads...More business,start now!
